01A

Strategic Communication and Public Relations

We create brand visibility and reputation to connect you with your audiences. From strategy definition to action execution and return on investment reporting.

We are aware of the importance that an organization's visibility and reputation hold. Therefore, we offer a media communication service that begins with a proper strategy definition to approach a realistic yet ambitious plan, executed by senior executives and experienced journalists.

A close and professional service, an in-depth understanding of the media and influencer ecosystem at both a general, regional, and sector-specific level, and a management model based on best practices and tools are our keys to success. A success reflected in the form of clipping and coverage analysis that our clients can continuously review online and in real time.

External Communication and Public Relations

Our team of journalists and senior account executives design customized external communication strategies for each brand or organization, using the following types of services:

Positioning and communication audit
Definition of communication strategies by stakeholders
Press office service
Preparation and dissemination of press releases
Preparation of press kits: who we are, facts & figures, partner CVs
Storytelling design
Reputation management
Organization of press conferences
One-to-One meetings with key journalists
Spokesperson management and thematic positioning
Management of interviews and reports
Management of participation in Awards/Congresses/Events
Writing signed articles
Communication programs with top influencers and KOLs
Protocol management for official events
Clipping with economic return
Measurement of corporate reputation
Spokesperson training

Internal Communication

We carry out internal communication actions with a collaborative, creative, and professional approach. Starting from the set objectives, our services encompass the following types of actions:

Creative internal communication strategies
Internal culture and brand campaigns
Collaborative intelligence and participation
Brand ambassador program
Creation of internal communication channels and development of ad hoc tools
Creation of the internal magazine and employee newsletter
Organization of events for internal audiences (employees and shareholders)
Employer branding and people experience strategy
Change management programs

Content Hub

We create “ad hoc” content oriented towards the implementation of both Branding and business development strategies:

Creation of the corporate blog
Website updates
Activation of corporate social media
Execution of branded content and MK automation campaigns

Among the types and formats of content we address are:

Argumentative content like articles or posts
Success stories and interviews
Creation of sectoral reports (Premium content)
Production of multi-format corporate videos
Design and development of landing pages
Infographic design
E-Books

Crisis Communication

In the face of a crisis, the best response is one that is preplanned and agreed upon. At ESENCIAL, we offer a comprehensive crisis management service that includes:

Development of crisis manuals and protocols
Offline and digital monitoring
Key message document
Spokesperson/spokespersons training
Anticipation. Development of scenarios and protocols
Customer communication management
Media and general public communication management
Reactive and proactive plans
Seeking solutions to mitigate media impact
Search engine positioning

We carry out internal communication actions with a collaborative, creative, and professional approach. Starting from the set objectives, our services encompass the following types of actions:

Creative internal communication strategies
Internal culture and brand campaigns
Collaborative intelligence and participation
Brand ambassador program
Creation of internal communication channels and development of ad hoc tools
Creation of the internal magazine and employee newsletter
Organization of events for internal audiences (employees and shareholders)
Employer branding and people experience strategy
Change management programs

01A

Strategic Communication and Public Relations

We create brand visibility and reputation to connect you with your audiences. From strategy definition to action execution and return on investment reporting.

We are aware of the importance that an organization's visibility and reputation hold. Therefore, we offer a media communication service that begins with a proper strategy definition to approach a realistic yet ambitious plan, executed by senior executives and experienced journalists.